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Founder & CEO

Catherine Soulas-Baron is the founder and CEO of the Academy of Etiquette and Modern Manners, the leading Hong Kong-based expert Etiquette school.

Catherine is a certified Corporate Etiquette and International Protocol Consultant. She is a graduate of several prestigious universities – La Sorbonne, Paris XI, The University of Kent (UK). She worked as Legal Corporate Counsel for major international companies for more than 25 years and has broad experience in international business affairs and negotiations.
As a Compliance Officer, she had to ensure that individual and corporate ethical behaviours met the highest standards. Immersed in a world of good manners and unmatched French Art de Vivre, she has spent most of her life in Paris and Bordeaux, surrounded by history, traditions, gastronomy and wine culture.
A permanent resident of Hong Kong, she shares a passion for China with her husband Guillaume, as well as her daughters Sophie, who works in Beijing as a Brand Ambassador for a Bordeaux wine company, while Camille works in the fashion industry in London.

In March 2014, Catherine was awarded the Prize for Talented French Nationals Abroad in the Art of Living category, presented by the French Ministry of Foreign Affairs. She is regularly featured on leading media programs and broadcasts.

Catherine Soulas-Baron

Brand Ambassadors and Bloggers

Frenchies, foodies, globetrotters, we enjoy good things in life and feel at home everywhere.
Born and raised in France, we have been Immersed in French Art de Vivre and exposed to Chinese Culture.
Ambassadors of Le Savoir-Vivre Ltd, we would like to reveal and celebrate the little French that lies in all of us …


Foodie, philantropist and fashion addict. Studied in Paris, Bordeaux, Hong Kong, Montréal, Beijing, London.

A graduate in Marketing and Chinese from Concordia University (Montréal, Canada), she also holds a chinese certificate from Beijing Communication University and a diploma in Fashion from London Conde Nast college.

She currently works in the fashion industry in London.




Photography lover, amateur of fine cuisine & wine. Studied in Paris, Bordeaux, Hong Kong, London, Beijing, Taipei.


Sophie graduated in Politics & Chinese from S.O.A.S, the School of Oriental and African Studies in London. Passionate about China, its language and culture, her hope is to enhance cooperation and mutual interest between the Middle Country and France.


She is currently working in Beijing as a Brand Ambassador for a prestigious Bordeaux wine company.


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